One Mighty Roar

Russian Standard Vodka

The number one Russian distiller, Russian Standard Vodka prides itself in producing A+ graded vodka. Established in 1998 as a domestic Russian product, RSV is now moving to compete in the global market.

For this project, Mirrorball contacted One Mighty Roar to develop an application that would not only celebrate the holidays, but one that would celebrate it Russian style. Here at One Mighty Roar, we love the holiday season and we love responsibly enjoyed vodka—so thus began a merry collaboration.

Russian Standard Vodka wanted to build their premium brand in the United States and expand their reach on Facebook. So, we were delighted to build a Facebook tab and application along with an interactive touchscreen kiosk application. Specifically, RSV wanted users to learn common toasts in Russian, browse recipes for holiday cocktails, and generate custom RSV holiday photos that would be posted on the user’s wall. The kiosks that ran the application were placed in over 500 package stores across the country, attracting shoppers to the Russian culture while promoting this top shelf vodka.

In order to develop the kiosk, we built a touchscreen HTML5 application for Opera’s kiosk mode. In order for their audio and videos to play in this browser, we transcoded the files and ran them through HTML5/JavaScript controls. For the work in Facebook, we built a robust iFrame application using MVC framework and Facebook’s Graph API/OAuth 2.0. In this application, users could take a photograph and upload it to a custom RSV Holiday Toasts album. For this to work, we used the PHP GD library to translate the editing that was done in the browser with HTML/CSS/JS into a single JPG image. RSV could monitor the analytics in a local MySQL database for further analysis and usage.

With the Facebook and touchscreen kiosk application, Russian Standard Vodka was able to expose their brand in quite the festive way. One could say this was a победа, or in English—a victory! Na Zdorov’e!